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Privacy Policy

The Wedding Dress Preservation Company (“we,” “us,” or “the Site”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what we collect, how we use it, who we share it with, and the choices you have.

By using affordablepreservation.com or placing an order with us, you agree to the practices described here. If you do not agree, please do not use the Site.

Effective Date: May 16, 2026  |  Last Updated: June 26, 2026

Information We Collect

Contact Information You Provide

When you contact us, place an order, or sign up for any service, we may collect your name, email address, phone number, and shipping address (including zip code). We use this information to communicate with you about your order or inquiry and to fulfill the services you’ve requested.

Payment Information

When you purchase a preservation service, we collect payment information (such as credit card number, billing address, and expiration date) on an as-needed basis to process your order. Payment data is transmitted to our payment processor (see Third-Party Services below) and is not stored on our servers in its complete form.

Order & Service Information

To fulfill your preservation order, we collect information about your dress (the service selected, any personalization options, special instructions you provide). We also collect tracking data related to the shipment of your dress to and from our preservation facility.

Information We Collect Automatically

When you visit the Site, we automatically collect certain technical information:

  • IP address — used for traffic analysis and to help diagnose problems with our servers.
  • Browser type, device type, and operating system — helps us ensure the Site renders correctly across devices.
  • Pages visited and time on site — collected via Google Analytics (see Cookies & Tracking below).
  • Referring website — the site you came from, if any.

How We Use Your Information

We use the information we collect for the following purposes:

  • Fulfilling your order. Processing payments, shipping kits and preserved dresses, and providing customer service.
  • Communicating with you. Sending order confirmations, shipment notifications, tracking updates, and responses to your inquiries.
  • Improving the Site. Analyzing aggregate usage data to understand which pages are useful and how to improve the customer experience.
  • Security and fraud prevention. Detecting and preventing fraudulent transactions, abuse, and security incidents.
  • Legal compliance. Complying with applicable laws, court orders, and regulatory requirements.

How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only as necessary to fulfill your order or as required by law:

  • Our preservation facility partner. We share your name, shipping address, and order details with The Wedding Gown Preservation Company (our authorized cleaning facility partner in Endicott, NY) so they can clean, preserve, and return your dress.
  • Shipping carriers. We share shipping address and order details with FedEx to deliver your kit and your finished preservation.
  • Payment processors. Credit card information is transmitted to our payment processors (Stripe and PayPal) for transaction processing.
  • Service providers. Third-party vendors who help us operate the Site (hosting, email delivery, analytics) may have limited access to your information solely to perform their function.
  • Legal authorities. When required by law, court order, or to protect our rights, property, or safety, or those of others.

Third-Party Services We Use

We use the following third-party services that may collect, store, or process your information. Each operates under its own privacy policy:

  • Google Analytics — website analytics (anonymous, aggregate usage data). Google’s privacy policy.
  • Stripe — payment processing (PCI-DSS compliant). Stripe’s privacy policy.
  • PayPal — payment processing for PayPal, Venmo, and Pay Later. PayPal’s privacy policy.
  • Brevo — transactional email delivery. Brevo’s privacy policy.
  • FedEx — shipping carrier (kit + preserved dress shipments). FedEx’s privacy policy.
  • The Wedding Gown Preservation Company — our authorized preservation facility partner.
  • WP Engine — website hosting.
  • WordPress & WooCommerce — website platform and e-commerce.
  • Gravity Forms — contact form submissions.

We require these providers to safeguard your information with at least the same level of protection afforded by this Privacy Policy.

Cookies & Tracking

The Site uses cookies — small text files placed on your device — to enhance your experience. We use three general types of cookies:

Functional Cookies

Required for the Site to work properly — for example, to remember items in your shopping cart, keep you logged in during checkout, or remember your preferences. Without these cookies, you cannot place an order from our store.

Analytics Cookies

Used by Google Analytics to help us understand how visitors use the Site. The information generated is transmitted to Google in anonymous form. Google does not associate your IP address with any other data it holds, and neither we nor Google will link an IP address to the identity of a specific person.

Advertising Cookies

We use marketing technologies to measure the performance of our advertising and to show relevant ads to people who have visited the Site — including Google Ads (remarketing) and the Meta (Facebook) Pixel, managed through Google Tag Manager. These tools may set cookies that recognize your device across websites. You can opt out of personalized advertising through Google Ads Settings and Meta’s ad preferences.

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Declining cookies may prevent you from using some features of the Site, including placing orders.

Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Complete and document your preservation order (typically 7 years, to comply with tax and accounting recordkeeping requirements)
  • Respond to inquiries, complaints, and legal claims
  • Comply with applicable legal, tax, and regulatory obligations

When data is no longer needed, we delete or anonymize it. You can request earlier deletion of your data — see “Your Choices & Rights” below.

Data Security

We are committed to maintaining the security of your personal information. We use industry-standard safeguards including:

  • TLS encryption for all data transmitted to and from the Site (the padlock icon in your browser confirms this).
  • Secure servers behind firewalls with limited administrative access.
  • PCI-DSS compliant payment processing through our payment processor.
  • Access controls ensuring only authorized personnel can view personal information.
  • Regular security reviews of our infrastructure and processes.

No system is 100% secure, and we cannot guarantee absolute security. If we ever experience a data breach affecting your personal information, we will notify you and applicable authorities as required by law.

Your Choices & Rights

You have several choices regarding the information we hold about you:

  • Access — request a copy of the personal information we have about you.
  • Correction — request that we update or correct inaccurate information.
  • Deletion — request that we delete your personal information (subject to legal recordkeeping requirements that may require us to retain certain information).
  • Opt-out of analytics — use the Google Analytics opt-out browser add-on to stop your data from being used by Google Analytics.

To make any of these requests, please use our Contact Us form. We will respond within 30 days.

Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us via the Contact Us form and we will delete the information promptly.

The Site may contain links to third-party websites, resources, and partners. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any external sites you visit through a link from our Site.

We may disclose your personal information in special cases if required to do so by law, court order, subpoena, or other government or law enforcement authority — or when we believe in good faith that disclosure is necessary or advisable to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of The Wedding Dress Preservation Company, another user, or anyone else.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or via a prominent notice on the Site. Your continued use of the Site after any change constitutes your acceptance of the updated policy.

Contact Us About Privacy

If you have questions about this Privacy Policy or about how we handle your information, please contact us:

Questions About This Policy?

If anything here is unclear, or you’d like to request changes to your information, we’re happy to help.

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